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PR Words and Phrases 3

Across
A Canadian PR association
Content that is published on a website
The ability to gain support for a course of action
The production of text or content
Process of improving your website
An example of an ideal customer
What is a dream without a goal?
False or misleading information
Return on investment
A popular held belief
A tactic that involves paying for space
A promotional statement
Channels of communication
Four phases of a PR campaign
The study of right and wrong
Specific actions items
One of the 6 fundamental ethics in PR
Short, personalized message
A system or standard of measurement
Down
A media model strategy
Content that is published on a website
The act of interacting with contacts
The art of sharing stories
A section at the end of a press release
A statement of why an organization exists
Making up a story about something
Why something is done
Public awareness of a product, service, or person
A technique used during interviews
Content that lives on the company's website
A set of features to distinguish companies from each other
Any event that can negatively impact your organization
One of the most famous PR pioneers