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PR Words and Phrases 1

Across
Channels of communication
A technique used during interviews
The study of right and wrong
Any event that can negatively impact your organization
A Canadian PR association
A promotional statement
Public awareness of a product, service, or person
A tactic that involves paying for space
Four phases of a PR campaign
A media model strategy
Short, personalized message
A popular held belief
A statement of why an organization exists
An example of an ideal customer
Making up a story about something
The ability to gain support for a course of action
The production of text or content
Process of improving your website
Specific actions items
Down
A system or standard of measurement
One of the 6 fundamental ethics in PR
What is a dream without a goal?
The art of sharing stories
Content that is published on a website
A set of features to distinguish companies from each other
A section at the end of a press release
The act of interacting with contacts
Return on investment
Content that lives on the company's website
One of the most famous PR pioneers
Why something is done
False or misleading information