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Advertising Vocab

Across
A statement that encourages the reader or viewer of a message to take a specific action.
The process of creating a unique name, design, or symbol that identifies and differentiates a product or company from others
A series of coordinated activities with a specific goal, often used in marketing and advertising.
The approval or support of a product or service by a celebrity, influencer, or well-known figure.
The inclusion of a product or brand in a movie, television show, or other media for promotional purposes.
A symbol or design that represents a company or product.
The specific group of people at which a product or service is aimed.
The perception that the general public holds about a particular business or corporation.
Down
A memorable phrase used in advertising to create a recognizable identity for a brand or product.
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in the consumers' mind.
The process of promoting, selling, and distributing a product or service to customers or clients.
A public announcement promoting a product, service, or event to attract or inform potential customers or clients.
The process of gathering, analyzing, and interpreting information about a market, product, or service to be offered for sale.
The practice of managing the spread of information between an individual or an organization and the public.
A person who purchases goods and services for personal use. Target audience: The specific group of people at which a product or service is aimed.