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PR Words and Phrases 2

Across
The ability to gain support for a course of action
The production of content
Process of improving your website
An example of an ideal customer
A dream without a goal
False or misleading information
Make up a story
A popular held belief of the masses
A tactic that involves paying for space
Promotional statement
All channels of communication
Four phases of a PR campaign
The study of right and wrong
Specific actions items
Return on investment
One of the 6 fundamental ethics in PR
Short, personalized message
A system or standard of measurement
Down
A media model strategy that has nothing to do with Mexico
Content that is published on a company's website
The act of interacting with contacts
Canadian PR association
The art of sharing stories
A section at the end of a press release
A statement of why an organization exists
Why something is done
Public awareness of a product, service, or person
A technique used during interviews
Content that lives on the company's website
A set of features to distinguish companies from others
Any event that can negatively impact your organization
One of the most famous PR pioneers