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MKT110 Price Module Vocabulary

Across
A graph that illustrates the relationship between demand and price.
Pricing strategy in which marketers choose a price that will cover all the costs of manufacturing.
A household’s money that is left over after all taxes and necessities are paid fixed costs, costs of doing business that do not change based on number of units produced.
A buyer’s ability and willingness to purchase a specific product or service.
When a company prices goods or services so low that other companies cannot compete profit the financial gain of a company.
Costs that vary based on the number of units produced.
Costs of doing business that do not change based on number of units produced.
Down
The money generated from normal business operations.
Psychological pricing strategy that uses prices that end with odd or even numbers to attract customers.
A economic indicator that measures the degree of optimism that consumers have regarding the overall state of the country’s economy and their own financial situations.
Measure of the number of people not employed in an economy during a given period of time.
Total expenses of doing business.