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Axon

Across
Technique of targeting ads at users who have interacted with your page or website before
Text within a website that is clickable and links to another page on the site or a different domain
Online advertising in which you only pay when someone clicks on your ad on a search engine
Messages that are unsolicited and unwanted, and thus filtered out of the inbox.
An SEO element for describing images to search engines
Process of comparing two versions of something to see which performs better
Generic term for the stream of content you see from other users
A plan for creating, delivering content that meets a desired outcome
Calendar for marketers to use when planning their upcoming content.
Someone who can affect the way other people behave
Content that stays fresh and relevant at all times
An artificial intelligence program that can automate customer interactions for a company
The practice of increasing website traffic through ranking on search engines’ organic search results
A link that doesn’t allow search engine crawlers to follow the link
An email or series of emails driven toward a unique marketing goal
six-digit number used in HTML, CSS, and design software applications to represent colors
The point at which a person receiving a marketing message completes the desired action
A person who loves a company or a company’s product so much that he or she is willing to promote the company or product to others
Down
Stands for Awareness, Interest, Desire Action. AIDA is an advertising effect model that shows the stages/journey that consumers/customers go through before purchasing a product or service
The number of users who visit a given website or page
Content created by the audience of a brand and not the brand itself
The next step or action the marketer wants the consumer to take
The group of people you’re able to reach with your content
Images a made up of points, lines, and curves
A regularly updated webpage written in a conversational style
User on social media who has subscribed to see your posts in their feed
Separating contact list into distinct groups for the purpose of sending more targeted and relevant content
Link within a website that take users to another website
Incoming hyperlink from one web page to another website
A bulletin or message regularly sent to the members who opted in to receive it through emails
A term describing content that spreads exponentially on social media
A free and open-source content management system you can use to build your site